Facebook Platform Services

Monthly Activities

    1. Analysis of business genre and determining objective of ad campaign.
    2. Campaign set-up
    3. Campaign Optimization
    4. Monitoring
    5. Reports
    6. Support

Analyzing business genre:
We analyze your website for a better understanding of your requirements to run the ad campaign. This gives us a clear view of your business and will help us to decide the objective of the ad campaign.

Determining objective of ad campaign:
Based on your business genre such as e-commerce, travel, fashion, business/professional services or other, we’ll decide which type of ads will serve the best for you. The objectives of Facebook ad campaign are as follows:

List of Objectives:

  • Clicks to Website: Send people to important sections of your website.
  • Website Conversions: Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product.
  • Page Post Engagement: Reach more people when you boost posts. Engagement can include likes on your post, comments, shares and photo views.
  • Page Likes: Connect with all the people who matter to your business.
  • App Installs: Get people to know about your business to install your mobile and desktop app.
  • App Engagement: Get more activity on your mobile and desktop app.
  • Offer Claims: Promote timely discounts or other deals for people to claim in your store.
  • Local Awareness: Create ads that reach people near your business
  • Event Responses: Promote your Facebook Event to get more responses.
  • Video Views: Tell a story using a video in your ad for engagement.

Campaign Set-Up:
As we now know the business genre and nature of promotion, we’ll set-up the ad campaign by the information received through analysis and discussion with the client. Ad campaign set-up will include the following activities:

  • Ad content creation
  • Related banner creation

Campaign Optimization:
We’ll optimize the ad campaign to make the most of Facebook ads. Based on the nature of ad campaign, we’ll choose mode of optimization i.e. clicks, impressions, conversions etc.

  • Targeting: We will take care of who watches the ad on their time-line through specific targeting methods like area, age, gender, interest and more.
  • Ad placement: After we set up campaign and are ready to go live, we will advise you where all the ads will be displayed i.e. News feeds, right column or mobile feed.
  • Testing: We A/B test all the ad campaign set up by us so that you make the most of the ad campaign at minimal and optimized cost (CPC/CPM).

Example of Ad Copy:

Facebook Ad Copy

Monitoring:
We keep an eye on how the ad campaign is performing throughout its life-time. Preferably, we’ll A/B test your ad campaign and stress on the ad that is performing better.

Reports:
We’ll track all the ads created by us and provide you a thorough report of all the impressions, clicks, conversions etc. Occurring throughout the months of the live ad campaign.

Support:
We’ll be in touch all the times you need our help in understanding the on-going campaign or need some changes to it. We’ll keep up with you through phone calls, e-mail and Skype chat whichever is best for you.